Natalie Kosova

Architecting enterprise growth in the AI era.

  • Global Head of Enterprise Marketing at HP
  • B2B Marketing
  • Guest Lecturer: ESADE, UC Berkeley & DePaul
Speaking Engagements→PDFDownload Executive Bio↓
Natalie Kosova
Natalie Kosova speaking on stage about innovation and impact.Natalie Kosova guest lecturing on enterprise marketing at an HP-sponsored MBA session.Natalie Kosova moderating an executive leadership panel at SEAT.
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Keynotes, academic lectures & executive moderation.

Natalie speaks and moderates at marketing conferences, executive events, and academic programs on enterprise growth, customer experience, and AI-era commercial transformation.

Speaking Topics

Integrated Commercial Marketing

Designing connected enterprise marketing systems that unify brand, ABM, content, advocacy, and experience into one commercial engine.

Go-to-Market Transformation

Evolving siloed marketing structures into integrated GTM models aligned around complex enterprise buying groups.

AI-Era Customer Experience

Reimagining continuous customer journeys — from awareness to advocacy — for an AI-driven enterprise landscape.

Inquire about a session→Connect on LinkedIn
Natalie Kosova

Natalie Kosova Biography

Natalie Kosova is a global enterprise marketing leader specializing in go-to-market transformation, customer experience, and integrated commercial marketing in the AI era.

As Global Head of Enterprise Marketing at HP, she leads international initiatives spanning executive engagement, customer advocacy, thought leadership, and enterprise experience strategy across distributed teams in the US, UK, and Spain.

Alongside her corporate work, she collaborates with leading academic institutions including ESADE Business School, UC Berkeley, and DePaul University as a guest lecturer focused on bridging enterprise practice with modern marketing and transformation strategy.

Originally from Saint Petersburg and educated across Finland, Spain, and Italy, Natalie brings an international perspective shaped by interdisciplinary business education, creative leadership training, and cross-cultural collaboration.

Her work sits at the intersection of enterprise transformation, systems thinking, customer experience, and AI-era commercial orchestration.

PDFDownload Executive Bio↓

Natalie's perspectives on enterprise growth, AI, and the commercial system.

Article

The Brain, the Muscle, and the Heart of B2B Marketing

A framework for how strategy, execution, and customer relationship combine into a single commercial system — and why most enterprise marketing organizations are missing one of the three.

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Case Study

Monks: Reinventing Advantage in the AI Era

A strategic business case examining the convergence of agencies, brands, consultancies, and technology platforms — and how AI-era operating models are reshaping the sources of competitive advantage in enterprise marketing.

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Perspective

Buying Groups, Not Buyers

Why the next decade of enterprise growth depends on orchestrating around collectives — and what that demands from brand, ABM, content, and customer voice working in concert.

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Orchestration Framework

From awareness to advocacy, orchestrated as one system.

Enterprise growth no longer moves through a linear funnel. Complex buying groups navigate continuous, multi-directional journeys — digital and physical, individual and collective, brand-led and peer-driven. The work is to compose these movements into a single, intentional experience.

Awareness

Category narrative, thought leadership, and brand presence that shape how the market sees the opportunity.

Consideration

Executive engagement, account-based marketing, and orchestration across complex buying groups.

Decision

Customer voice, proof, and experience design that build conviction across digital and in-person surfaces.

Advocacy

Customer councils, communities, and co-creation that turn relationships into compounding momentum.

Recognized work. Selected institutions.

  • 2026
    Award Nominee

    ANA B2 Awards

    Recognized for HP's New World of Work Summit — an integrated executive thought leadership and customer engagement platform developed in partnership with Fast Company.
  • 2026
    Executive Leadership

    Aspen Institute LEAP Program

    Selected as one of three executives nominated from a 1,700-person global organization for the LEAP Flagship Executive Leadership Program — leadership in the age of AI and disruption.
  • 2026
    Award

    CMO Excellence Award for Marketing Innovation

    Recognized for the strategy and global commercial launch of HP's Workforce Experience Platform (SaaS), integrating thought leadership, customer advocacy, and experience-led GTM activation.
  • Ongoing
    Academic

    ESADE Business School

    Guest Lecturer and co-teacher for Brand Strategy modules within MBA and MSc programs — ranked #7 worldwide for MBA programs by the Financial Times (2026).
  • 2026
    Academic

    University of California, Berkeley

    Invited 2026 guest lecture for Berkeley MBA students within a strategic branding program — a one-time engagement bridging academic frameworks with modern enterprise marketing practice.
  • Ongoing
    Academic

    DePaul University

    Guest Lecturer in International Marketing — industry perspective on customer experience, GTM transformation, and integrated commercial marketing.